Solidarity Loyalty Program

Simply and effectively implement a high-visibility patronage policy by leveraging the benefits of your loyalty card

Give your customers a new way to shop: with the Solidarity Loyalty Program, every purchase becomes an opportunity to support a cause. Rather than using their points for discounts, your customers can choose to convert them into donations to local or national charities.

A powerful lever to engage your customers differently

BOOST YOUR BRAND AWARENESS

Your brand is recognized for its expertise, products, and quality service? Great! Stand out further by offering your customers a Solidarity Loyalty Program.

STRENGTHEN YOUR CUSTOMER RELATIONSHIPS

Beyond the transactional relationship (purchase, point accumulation, rewards) and the in-store experience, Solidarity Loyalty offers your customers a concrete, meaningful action.

MAXIMIZE YOUR POSITIVE IMPACT

A forward-thinking brand gets involved in society. With Solidarity Loyalty, you bring your customers along on the journey, turning them into agents of change through their everyday purchases.

Frequently Asked Questions

What is Solidarity Loyalty?

Solidarity Loyalty allows customers to convert their loyalty points into donations to charities, rather than using them for personal rewards.

It is a simple way to shop with purpose and support social or environmental causes.

Why offer a Solidarity Loyalty Program?

Stand out from the competition In a saturated market, offering a loyalty program with real meaning helps you rise above the rest. You are not just rewarding purchases, you are recognizing commitment.
Build an emotional connection with your customers Consumers are increasingly sensitive to brand values. By allowing them to support a cause through their purchases, you deepen their attachment to your brand.
Take concrete action for the common good You contribute to social, environmental, or community projects while staying true to your core business. It is an accessible and measurable form of commitment.
Enhance your brand image A solidarity program boosts your reputation and can attract a more engaged customer base, particularly younger generations.

What are the key steps to setting up a Solidarity Loyalty Program?

Define your objectives: Do you want to boost customer engagement? Enhance your image? Support a local cause? Choose one or more causes aligned with your values (ecology, mutual aid, education).
Choose the right technical solution: Use the Avomark loyalty platform compatible with solidarity redistribution, or integrate a custom solution (via a third-party provider or in-house development).
Configure the program: Define the rules for accumulating benefits. Offer customers a clear option to convert their benefits into donations.
Select partner charities: Collaborate with local or national organizations with the help of our partner Gandee. Set up transparent donation tracking via the MaCarte.Club consumer portal.
Communicate with your customers: Promote the program in-store, on your website, your social media, and through multichannel marketing campaigns from your CRM Back Office. Clearly explain how the program works and the impact of donations. Recognize and celebrate customers who participate.
Track and showcase results: Monitor donations generated and customer feedback. Regularly communicate on results (e.g., Thanks to you, 500 meals distributed!). Adjust the program as needed.

Why choose Avomark to run my Solidarity Loyalty Program?

Simple and fast setup Avomark offers a 100% web-based solution, easy to deploy, whether with a physical card, digital card, or no card at all. It integrates with your existing systems (POS, kiosk, e-commerce) for a seamless, omnichannel loyalty experience.

Partnership with Gandee for charitable giving Avomark partners with Gandee to enable merchants to convert loyalty points into donations to charities. You choose from a wide range of causes (social, environmental, educational) and receive dedicated support to set up your patronage program.

Communication and visibility The Avomark team helps you build a communication strategy around your Solidarity Loyalty Program: posters, digital assets, customer messages. Showcase your commitment and strengthen your brand image.

Monitoring and management Through the CRM back office, you track solidarity loyalty operations, donations generated, and customer engagement in real time. You have clear statistics to adjust and promote your program.

Experience and reliability With over 35 years of experience, 4,000 equipped points of sale, and more than 6 million loyal consumers, Avomark is a recognized leader in loyalty solutions for merchants and independent networks.

Real-world examples your customers can relate to

Fashion & Accessories

An independent retailer allows its customers to donate their points to a charity that collects clothing for people in need. Result: stronger loyalty and an enhanced brand image.

Food Retail

A bakery enables its customers to fund solidarity meals through their loyalty points. Every reward tier becomes a concrete gesture in the fight against poverty.

Beauty & Wellness

A hair salon converts points into support for a charity that helps people in reintegration programs rebuild their confidence through care sessions. An approach that creates real connections and builds lasting loyalty.

Merchant Networks

A shared program allows customers to accumulate points across multiple brands and redistribute them to a common, often local, cause. A simple, effective, and unifying solution.