The use of Apple and Google Wallet apps is booming thanks to the growth of mobile payments on smartphones, but it also offers a perfect feature for digital loyalty programs and digital marketing focused on the customer experience.
Why does a loyalty card on a mobile wallet matter?
As a modern digital medium, a loyalty card stored in the iPhone Wallet or Android Google Pay creates a dynamic connection with customers.
“Mobile marketing” is extremely important because it allows businesses to better understand purchasing behavior and improve their offerings. Effective marketing does not always require large-scale communication campaigns. Simply tracking how customers use the loyalty card on their smartphone is enough to understand buying habits, customer expectations, and to deliver content that matches their needs or profiles.
Brands can send push notifications via Apple Wallet and Google Pay apps to their loyal customers, delivering real-time information to strengthen the customer relationship. Push notifications are read more easily than other forms of marketing outreach and capture consumers’ attention with last-minute promotional messages or exclusive deals, translating into high-performing sales campaigns and a better brand experience.
It is also possible to display promotions and coupons, reducing the cost of traditional marketing campaigns. Today, over 50% of your customers use their mobile devices to search for and purchase products. It is not just a tool, but a new window into your business.
Avomark, your loyalty partner
For over 30 years, Avomark has specialized in managing digital solutions and direct marketing aimed at increasing foot traffic to points of sale (online and/or in-store) and driving repeat purchases.
Avomark supports merchants in implementing their loyalty program and engaging their customer base. Our solutions include the digital loyalty card via mobile wallet (Apple Wallet and Google Pay).
Consumers can save their digital loyalty card to Apple Wallet and Google Pay in one click from their customer account, by SMS, or by email. They can then track their loyalty balance, benefits (points, cashback, status), and available rewards in real time.
For end customers, Apple Wallet and Google Pay bring together all their loyalty and payment cards into a single app. According to the PayObserver study, 92% of French consumers were already familiar with mobile payments and 22% had used it to pay for an in-store purchase. Local businesses therefore have every reason to embrace this type of service.
