French consumers
want more flexibility in the loyalty programs
offered to them by brands.
Customer loyalty is a real economic challenge.
Customer Loyalty That Listens to Customers
However,
according to the study, brand rewards are significantly out of step with
customer expectations. The vast majority of customers (80%)
want to be able to easily enjoy:
- Instant rewards, whenever they choose, with no expiry date or deadline constraints. For example, customers don’t appreciate having their credit available only after a week or ten days. They want to use it when it suits them — when they need to return to the store to buy what they need.
- The ability to redeem their rewards in multiple forms of their choosing.
Do you feel your customers aren’t engaged enough with your brand? It may be that your Loyalty Program isn’t motivating enough…
Adapting Your Loyalty Offer
Consumers are clearly looking for more immediate satisfaction. It’s no longer enough to accumulate points indefinitely — customers now need to be able to enjoy their benefits quickly in order to feel truly loyal.
But that’s not all. Building successful customer loyalty means taking an interest in your customers, listening to them, and taking into account each person’s habits — men, women, and younger generations alike. It means offering a service and benefits that customers expect, which will help make your project a success. Everyone uses their Loyalty Card in their own way. Loyalty is built on a mutual relationship of trust and shared interest.
Would you like help with your customer loyalty strategy?
Avomark offers turnkey customer loyalty services tailored to every type of retail business. Get in touch with us!
