Customer loyalty for e-commerce: a necessity?
The consumer society has evolved enormously over the last ten years, driven in particular by the rise of digital technology and the growth of the Internet. Network coverage in France continues to improve, delivering ever-faster speeds. Soon, 5G will revolutionize connectivity even further. Faster connection speeds make online shopping easier than ever.
Customer Relationship Management Through the Loyalty Profile: A Strategic Link with the Customer
It’s essential to first understand your customers’ characteristics, tastes, and purchasing habits — then create segments of potential consumers and match them with personalized offers. Customer relationship management doesn’t happen by chance.
Independent Retailers and Local Businesses: A New Deal?
Winning back customers by modernizing your customer relationship management. Large brands are everywhere in the French retail landscape. Whether you live in the countryside or the city, in a small town or a large urban area, the same products, the same brands… It’s tough for independent retailers and local businesses to compete with the dominance of retail giants and the aggressive pricing of e-commerce sites.
Boost and grow your revenue through customer loyalty
To boost revenue, what can be done in these challenging times? Having a loyalty system tailored to your needs and delivering real results allows merchants to secure their revenue.
Respectful Operational Marketing and Customer Loyalty
Staying in touch with customers is more important than ever. And that’s especially true in today’s challenging climate and increasingly global competition.
Are Sales Events a Good Time for Customer Loyalty?
Here we go! As every year in France, from January 8 to February 11, the five-week winter sales season is officially underway. On average, French consumers will spend €200 each — and despite (or perhaps thanks to) the economic downturn, those figures are up 10%. With such strong enthusiasm around sales events, should we consider them a prime opportunity for customer loyalty?
Customer Loyalty: French Consumers Falling Out of Love with Loyalty Programs
French consumers want more flexibility in the Loyalty Programs offered to them by brands. Customer Loyalty is a real economic challenge. But according to the study, brand rewards are significantly out of step with customer expectations. The vast majority of customers (80%) want to be able to benefit easily: Do you feel your customers are not engaged enough with your brand?
Customer Loyalty: a SMART Loyalty Program
In management, there is a well-known acronym used as a mnemonic device to remember the characteristics of a well-defined goal.
Customer Relations: You Never Get a Second Chance to Make a Good First Impression
In customer relationship management, loyalty and new customer acquisition are very (too) often seen as opposites. Why? Mainly because it is widely accepted that retaining an existing customer costs less than acquiring new ones.
Loyal customers: the key to your business
Loyal customers are satisfied customers who, on top of that, are ready to recommend your business and make repeat purchases of the products or services you offer.
