Back office CRM & Data

One powerful tool to grow your business

All your loyal customers. All their purchases. Across all your stores.

Segment your customers by RFM (recency, frequency, amount).

Run your Multichannel Marketing Campaigns and measure their effectiveness.

Drive your Business Performance with advanced analytics.

Available 24/7 — independently or with the support of a marketing coach.

A must-have tool!

One powerful tool to grow your business!

Know

From a global Brand overview to the detailed view of a customer profile, access all the information you need to deepen your understanding of your customers.

Target

Extensive segmentation options (recency, frequency, and amount + many other criteria), data manipulation, and statistical indicators make your operational decisions easier.

Engage

Reach your customers from a single tool across all your usual channels, including email, SMS, direct mail, and/or push notifications.

FAQ

What guarantees that my customers' contact details will only be used by me?

For over 35 years, customer loyalty has been at the core of what we do. We do not rent or sell contact lists.

As the owner of your data, and provided that your customers have given their informed consent, you are the only one who can use it. You can continuously monitor how your contact details are used and verify the quality of our services by inserting a few addresses of people you know (known only to you) into your files: you will receive the same messages as your customers and can verify our reliability at any time.

In all cases, Avomark complies with the General Data Protection Regulation (GDPR).

Are customers free to modify their own information?

Of course, customers retain the right to access, withdraw consent from, and modify their personal data upon simple request and/or via the MaCarte.Club Web Portal. They are free to opt out of the Loyalty Program at any time, in accordance with the European General Data Protection Regulation.

How can I access the loyalty statistics for my customers?

Your CRM Back Office lets you access them at any time online via a secure login.

I already have a Loyalty Card and a customer file — can I keep that data?

Yes, we work with you to manage the transition to the new loyalty system, always keeping customer satisfaction and GDPR compliance as top priorities.

What purchase data can I retrieve and use from the customer database?

As soon as each customer has given their informed consent, all customer data can be retrieved and used without restriction.

Am I required to go through Avomark whenever I want to communicate with my customers?

No.
You manage your customer relationships freely. Avomark is available to run your multichannel campaigns and activate various marketing automations. You can choose other providers or use your CRM Back Office to communicate with your customers independently.