The health crisis accelerated the digitalization of retail, but also revealed how difficult it is for local players to defend their market share and margins against large players, particularly online.
Through a model combining consulting, direct marketing solutions, and a digital platform, Avomark delivers a genuine return on investment for merchants, networks, municipalities, associations, and more — with performance levels above the industry average.
Avomark has thus established itself as a key driver of its clients’ performance, both in physical and digital environments.
In March 2021, Avomark joined the SooToo Group. The transaction brings together and integrates the managerial and digital expertise of Jean-Benoît Collet, complementing the company’s internal experience and strengthening Avomark’s growth in the digital space — capitalizing on demand amplified by the health crisis.
A graduate engineer from Telecom Sud Paris (Mines-Télécoms) in 1997 and from IAE Paris-Sorbonne in 2005, Jean-Benoît Collet began his career as a consultant at Sun Microsystems, before successively serving as Head of IT Infrastructure and Production at Total, CTO at Tarkett, and IT Director at Maison Chanel, before founding companies in software publishing, strategic consulting, and Cloud services.
