The Loyalty Card is a marketing tool that helps you build and nurture a
personal relationship with each customer.
The Loyalty Card: its many forms
It can take the form of a physical card, a smartphone
app, or simply be stored in your store management system.
This loyalty tool helps you identify your most loyal customers and
reward them with monetary benefits — such as discounts, vouchers,
or in-kind perks (gifts, services, etc.).
It also supports customer satisfaction by encouraging shoppers to return
to your store regularly so they can make the most of the benefits on offer.
When you, as a merchant, reward your customers with a Loyalty Card,
you’re making a promise: come back, and you’ll enjoy exclusive benefits —
with complete freedom.
Your customers’ Loyalty Card: keep it alive
Introduced in France in the 1950s, the Loyalty Card first won over large brands
before making its way into businesses of all sizes.
Since 1989, Avomark has chosen to focus its loyalty services on the needs of independent retailers, helping them stand their ground against large-format competition.
Today, Loyalty Cards are found in the vast majority of stores, and 98% of consumers own at least one —
which has led to a certain saturation. They can even become a victim of their own success
when customers refuse them on the grounds that they already have too many.
Customers don’t always feel they get enough value from them. That said, by clearly communicating
the benefits of your card, customers will be more willing to accept one — and may even pay for it.
By using a smart re-engagement strategy and rewarding customers in the right way,
the Loyalty Card becomes an undeniable asset for every point of sale.
The Loyalty Card: a merchant’s secret weapon
Expert advice in customer relationship management helps guarantee a short-term return on investment for you as a merchant,
and lasting customer loyalty within your brand or business.
By choosing Avomark, you get access to: personalised loyalty programs,
physical and smartphone-based Loyalty Cards. Avomark also offers Loyalty Solutions for e-commerce, a comprehensive CRM, and
standalone multichannel marketing tools so you can reach your customers whenever you choose.
Avomark’s loyalty solutions integrate seamlessly with your point-of-sale system.
All these services help you track the growth of your revenue and your profits:
loyalty management contributes to the effective running of your business.
