The retail landscape in Nouvelle-Aquitaine is undergoing unprecedented change. The Bordeaux Commerce Innov trade show, held at the Palais de la Bourse, has become the must-attend event for merchants looking to combine local tradition with digital tools. For Avomark, an expert in Loyalty Solutions, this event is the ideal opportunity to demonstrate how technology can turn a simple checkout visit into a lasting relationship.
Innovation in the Service of Bordeaux’s Retail Sector
Participating in a trade show like Bordeaux Commerce Innov’ is not just about a physical presence — it’s a strategic move to anticipate the expectations of today’s multifaceted consumers. Customers are no longer simply looking for a product; they’re looking for an experience. The solutions presented by our team aim to streamline that experience while maximising the collection of actionable data.
Why Loyalty is the #1 Growth Driver in 2026
It is now well established that acquiring a new customer costs up to five times more than retaining an existing one. At the trade show, we highlight ultra-personalisation strategies. With our tools, you can segment your Customers using the RFM method (Recency, Frequency, Monetary Value) to send the right message at the right time. Whether you’re an Independent retailer or a Network head office, the goal remains the same: increase Customer Lifetime Value.
The Avomark Solution: Simplicity and Performance on POS Terminals
One of the major innovations we are showcasing at the Solutions Village is the integration of loyalty directly into Ingenico and PAX payment terminals (POS). No more forgotten plastic cards or tedious manual entry. The customer is instantly recognised by their bank card, automatically triggering points or cashback credits. This is the “effortless economy” — theorised by leading industry experts — that we make operational: minimal effort for the customer, maximum impact for the Merchant.
A Seamless Shopping Journey for Your Customers
To turn a trade show visitor into a loyal customer, we recommend a three-step journey:
Learn: Understand the challenges of local marketing data.
Compare: Assess how easily our software solutions integrate into your existing setup.
Commit: Deploy a tailored program with dedicated support.
Comparison Table: Traditional Loyalty vs. Avomark Solution
| Features | Paper Loyalty Card | Avomark Digital Solution |
| Customer forget rate | Very high | Near zero (card/POS recognition) |
| Data collection | Not possible | Automated and GDPR-friendly |
| Management cost | Significant staff time required | Automated in real time |
| ROI analysis | Rough estimates only | Precise statistics per point of sale |
Local Roots: A Strength for Franchise Networks
The Bordeaux Commerce Innov’ trade show dedicates a significant section to the Franchise Village. For retail Networks, centralising loyalty data is a major technical challenge. Avomark offers an architecture that provides a global view of the Network while giving each local Merchant marketing autonomy. This agility is what sets it apart in driving the economic vitality of the Bordeaux-Gironde region.
Meet Our Experts and Transform Your Point of Sale
Our consultants, equipped with deep technical expertise, are ready to give you live demonstrations. We don’t just sell software — we co-build your growth strategy. If you’re considering digitalising your customer relationships or switching your current point-of-sale software, request your personalised diagnostic today.
To take your project further, explore our tailored loyalty services or visit our dedicated page for franchise solutions. If you have specific questions about technical integration, feel free to contact us directly.
Frequently Asked Questions
1. What are the benefits of attending the Bordeaux Commerce Innov’ trade show?
The trade show is the place to discover the latest innovations in digital retail, urban logistics, and merchandising. It’s a prime networking opportunity with solution providers, franchisors, and public sector stakeholders from across Nouvelle-Aquitaine.
2. How do you set up an effective Loyalty Program for a small business?
An effective program must be simple for the customer (ideally with no physical card) and profitable for the owner. Using a POS terminal as the loyalty touchpoint is now the highest-performing solution for small and medium-sized businesses.
3. Why choose a POS Terminal Loyalty solution (Ingenico/PAX)?
This technology enables automatic customer recognition at the point of payment. It eliminates checkout friction, delivers higher enrolment rates, and captures valuable transactional data — all without slowing down customer flow.
4. What does a loyalty strategy cost for a franchise network?
The cost varies depending on the number of points of sale and the features required (SMS marketing, RFM segmentation, cashback). However, a 5% increase in customer retention can boost profits by over 25%, making the investment pay off very quickly.
